Les émissions télévisées qui reflètent la diversité raciale et ethnique croissante des États-Unis trouvent la faveur des observateurs de l’industrie et des téléspectateurs, selon une étude de la saison télévisée 2019-2020 publiée mardi.
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industrie étasunienne | American industry
A McKinsey report that combined previous research and new interviews argues that concrete steps like company bonuses tied to improved representation can lead to change.
When storytellers develop narratives, characters, and worlds that support well-rounded depictions of race, they create standout content that will reach wide audiences and inspire generations of viewers to live and breathe the social harmony for which our society hungers.
One demonstration of the impact of the changing viewer has been the demonstrable successes of television programs featuring multicultural casts. A recent analysis of top programs and their audiences highlighted the cross-cultural impact of on-screen diversity.
“‘Black Panther’ is telling black stories from a black point-of-view in ways that have obviously captivated a wildly diverse audience, and it shows that diversity does sell, which is something we have been documenting for years,” Darnell Hunt, the dean of social science at UCLA and coauthor of the annual Diversity in Hollywood Report, told Moneyish. “This just shows that you can have a black director, you can have a black cast and crew, and do extremely well. And I would argue the same is true for other underrepresented groups as well.”
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